It is so easy to believe the things we do, and the way we do them, are "good enough". In a competitive and fast moving world sometimes "good enough" is just not enough. It can breed complacency and allow others to take business from you. Once that starts to gain momentum it can be very difficult to recover from. Businesses that look to the future and continually seek to improve their products, services or processes tend to achieve longevity. The ability to capture wider perspectives from someone who has the skills, experiences and a track record of success, is invaluable. That independent voice or challenge mechanism can be the catalyst for positive change, for increased efficiency, for identifying the opportunities and so help create value for the owners.
Often Business owners are fully engaged "doing stuff". The discipline of taking time out to set the strategy, to examine what is going well and why and what is not going so well, are fundamental to successful outcomes. Collaboration, strong personal relationships and consistent customer service excellence together breed advocates. A strong network of advocates will help your Business grow and offer protection when markets are more difficult.
So, whether a Business is small or large, the positive benefit of accessing that independent experience can be very powerful. Select wisely, take your time to build personal relationships and ensure the chemistry works. Validate those testimonials and ask for evidence of skills / credentials. Lastly, be prepared to be stretched and to commit to action - the benefits are only delivered once the work is started!